GAP's new logo has beeen opposed by the consumers, especially the internet users - another example of how easily people with a common view can collaborate online. GAP has been been forced to revert to the old logo.
While they have accepted their mistake of not engaging the online community, they have defended the move of not crowd sourcing, saying "This wasn't the right project at the right time for crowdsourcing".
GAP is not the only victim of internet backlash - Tropicana and United Airlines faced backlash too. On the other end of spectrum are Doritos and Threadless.
What a waste of money and time for GAP - this is what not considering the impact of web2.0 can lead too!
Article: GAP -Social media
Video: A post-mortem
Did he dilute what he was saying by the comments post min 4:35? "The public has a fickle memory" - which would mean, wait for it to blow over and any backlash would die down by itself. Which in turn would mean that social networking needn't necessarily make a significant impact to the final outcome.
ReplyDeleteOn a separate note - I find it curious that people took out the time to speak out against a logo change!