Source: Wired Article - http://www.wired.com/wired/archive/14.06/crowds.html?pg=4&topic=crowds&topic_set=
Wednesday, October 20, 2010
The Rise of Crowdsourcing
P&G is one of InnoCentive’s earliest and best customers, but the company works with other crowdsourcing networks as well. YourEncore, for example, allows companies to find and hire retired scientists for one-off assignments. NineSigma is an online marketplace for innovations, matching seeker companies with solvers in a marketplace similar to InnoCentive. “People mistake this for outsourcing, which it most definitely is not,” Huston says. “Outsourcing is when I hire someone to perform a service and they do it and that’s the end of the relationship. That’s not much different from the way employment has worked throughout the ages. We’re talking about bringing people in from outside and involving them in this broadly creative, collaborative process. That’s a whole new paradigm.”
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I can't agree more. I would say Innocentive is a crowd sourcing concept and shall not be mixed with outsourcing or labor arbitrage. Crowd sourcing is a new paradigm all together.
ReplyDeleteSo if P&G has Innocentive and Yet2 and the rest, what does Unilever have?
ReplyDeleteFrom what little I could find, it seems to be pursuing an innovation network with a small set of partners with public innovation networks planned later -
http://www.erab2010.com/Publico/Programme/__Recursos/Berger.pdf