The CEO of a Mumbai-based pharma company — let’s call him A — was recently in a fix. For some weeks now, a few of his younger colleagues have been urging him to open a Facebook account. The problem is, the only brush with social networking that A, who is in his late 40s, has had is what he reads in the newspapers. Faced with the prospect of some of the younger members on his team wanting to see him better networked, A did the next best thing: He got his young personal assistant to open a Facebook and Twitter account.
“I never realised that one day I would be forced to learn how to tweet or post updates on Facebook and Orkut,” says A, adding, only half in jest: “I must admit it’s much tougher than drawing up sales strategy, making plans to enter new markets or understanding drug regulations.”
“I never realised that one day I would be forced to learn how to tweet or post updates on Facebook and Orkut,” says A, adding, only half in jest: “I must admit it’s much tougher than drawing up sales strategy, making plans to enter new markets or understanding drug regulations.”
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The second is an article is from CII on the impact of Social Networking sites on curbing Attrition.
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