This is the place to extend the LSAW@ISB class beyond the class. Share relevant links, thoughts, opinions relating to Leveraging Social Media and Web 2.0 for business and earn class participation credit.
Monday, November 29, 2010
Indian Wedding (and 3)
Tuesday, November 23, 2010
Top 10 reasons for monitoring brands - Using Social Media
For these two reasons alone, it is important for any brand owner, to monitor what the public is saying about their brand in the social media space. Some thought should also be given to monitoring video and image sharing sites as well as traditional social networking ecosystems like twitter, facebook and blogs.
To read more about the other reasons to monitor the public sentiment about brands on social media click here.
Monday, November 15, 2010
Wiki 2.0 and a new social Wikia
- Integration of social tools to let users share their edits and contributions with friends
- Highlighting of top editors so readers can see who created the content and learn more about them
- Fan activity modules such as real-time streams, polls, top 10 lists, and achievement badges
- New opportunities for brands to get involved in the conversation with their fans
Sunday, November 14, 2010
Web 2.0 in action! (Part 2)
Thursday, November 11, 2010
The Ultimate Guide: How to create a business social media strategy
Sunday, November 7, 2010
Measuring & Tracking Social Media Activity
Social Media Analytics: How to Measure & track social media activity
It's still a novel field, and apart from Google, many sites offer the analytics services for a premium.
All the Best! :)
Wednesday, November 3, 2010
The Google Vision of Online Advertising
Real Time Social Media Search
Social Mention monitors more than 80 popular social media sites like facebook, blogs, twitter etc...
Check out Social Metion at www.socialmention.com
Monday, November 1, 2010
Web 2.0 in action!
Sunday, October 31, 2010
Thursday, October 28, 2010
Social media makes things cheaper?
Wednesday, October 27, 2010
Twitter Can Predict the Stock Market Six Days In Advance
Update: Sorry, didn't see that this was already posted earlier
The secret of the bull and the bear are in the bird and the whale: Twitter can be used to predict the stock market behavior with an accuracy of 87.6%. In other words: Justin Biebercontrols the world's economy.
This is the paper summary by Indiana University's research team Johan Bollen, Huina Mao, and Xiao-Jun Zeng's:
Read the article at Gizmodo http://gizmodo.com/5667682/twitter-can-predict-the-stock-market-six-days-in-advance
Drop in ad clicking (32% to 16%)
The Language of Fakebook
The Language of Fakebook
By KATIE ROIPHE
Published: August 13, 2010 on nytimes.com
Cultural Studies
For the purposes of what they affectionately call their “gonzo art project,” the veteran young-adult novelists Ms. Mechling and Ms. Moser created a fake Facebook page for their main character, 16-year-old Natalie Pollock. What’s fascinating is that Natalie’s page may seem fake and stilted and artificial, but only in the way all teenagers’ Facebook pages seem fake and stilted and artificial.
Which is to say “My Darklyng” offers a brilliant commentary on how fictional teenagers are on Facebook. Their stylized, mannered projections of self are as invented as any in a novel. There are regional differences, of course, to the mannerisms but there are certain common tics: Okayyyyyyyyy. Ahhhhhhh. Everything is extreme: So-and-so “is obsessed with.” So-and-so “just had the longest day EVERRRRRR.” They are in a perpetual high pitch of pleasure or a high pitch of crisis or sometimes just a high pitch of high pitch. Holden Caulfield might have called it “phoniness.”
A 14-year-old I talked to about this sent me a message that pretty much sums it up: “I write more enthusiastically on Facebook than I actually am in real life. Like if I see something remotely funny I might say ‘HAHAHAHAHAHAHAHAHAHAHAHAHAHAHHA,’ when really there is no expression on my face.”
Another girl tells me she spends one, or maybe three, or maybe six hours a day on Facebook. She gets updates and messages to her phone during the school day, when she is not on summer vacation, hanging out on Facebook the way some people in a quaint and distant era might have hung out at a pool. It would be hard to say exactly how much time we are talking about, but suffice it to say: it’s a lot of time.
In the dark, medieval days before the Internet, teenagers were forced to scribble their stagiest experiments in self-hood in journals and notebooks, or to express themselves through their clothes. The high drama was the same, the amped-up, overstated processing of life the same, but the media available were inferior. How amazing to be able to tell your 1,344 closest friends, “guess who I saw at the Apple store? I died it was so awkward!!!!!!!” Or “ I am so freaked out and excited about tomorrow I can’t stop eating, are you experiencing this?” or “Robert in twilight is so ahhhhhhhhhhhhh.” Facebook gives the exhibitionism, the pure theater of those years, a whole other level of stage.
In “My Darklyng’s” intriguing meta-commentary, there is a certain cross-pollination of what might be considered real life and fiction. Ms. Mechling and Ms. Moser hired a 15-year-old, Hannah Grosman, to be featured in photographs and videos for the character Natalie’s Facebook page. There are real people commenting on Natalie’s page; Hannah uses one of the photos from a photo shoot of herself as Natalie with another actress as the profile picture on her real Facebook page. A video of a kiss at the World Cup was posted on Natalie’s page just minutes before one of Hannah’s real friends posted the same thing. So it is no longer art imitating life, or life imitating art, but the two merging so completely, so inexorably that it would be impossible to disentangle one from the other, rather elegantly making the point that these media, YouTube, Twitter, Facebook, all this doodling in the ether, involve wholesale inventions of self, not projections.
One predominant fictional argot of Facebook for teenagers would be breathlessness or emphatic speech. Their pages are peppered with “Okkkkayyyyy” and” HAHAHAHA. “ and “OMG!!!!!” You can find polite little girls cursing like sailors on Facebook. Everything is louder, more ardent, capitalized. This is a way of dramatizing or raising the stakes on even the most inane or banal exchange: You don’t just look cute. You look soooooooooooooo cute!!!!!!! For every piece of idle communication it is as if you are stranded on a desert island, waving your arms and jumping up and down to get the attention of a passing plane.
One of the other great adolescent poses of Facebook is irony at all times. So if you say, “can’t wait for the Lady Gaga concert,” you might add “lol” or you might say “Hey you are at camp and I’m in England, but I just wanted to let you know that I miss youuuu hahaha” to make it clear that you are not really looking forward to anything or expressing an actual emotion in a way that might be overly earnest or embarrassing.
Many, especially slightly older teenagers, seem to like to parody the Facebook norms even as they embrace them. The idea is that you are pretending to speak in the common language of Facebook, and are in fact speaking in that common language, but are aware of how unoriginal you are being; so when you write “omg” you are ironically commenting on the use of “omg,” but when other people write “omg” they are seriously saying “oh my God.” This very delicate balancing act is artful, in its way. Your character is now employing the clichés of the genre, but with satire, or maybe that would be satirrrrrrrrrre.
It is, in short, a brilliant stroke to use Facebook for novel writing, because in general Facebook feeds on fiction; it consumes it, and spits it out in every direction.
Being “friends” on Facebook is more of a fantasy or imitation or shadow of friendship than the traditional real thing. Friendship on Facebook bears about the same relation to friendship in life, as being run over by a car in a cartoon resembles being run over by a car in life. Facebook is friendship minus the one on one conversation, minus the moment alone at a party in a corner with someone (note to ninth graders: chat and messages don’t count); Facebook is the chatter of a big party, the performance of public cleverness, the facades and fronts and personas carefully crafted, the one honed line, the esprit de l’escalier; in short, the edited version. Do you know anything at all about your Facebook friends? Do you, in spite of the “missssssssss you girlieeeee!!!!!” and the “I cantttttt believe you are going awayyyyyyyyyy,” care about all of them?
It should be said that adults are not necessarily less fictionalized, or more themselves, on Facebook; they are simply less natural, less conversant, less in their element, when they fictionalize. How many people do you know who are in the midst of some great existential or marital crisis, but whose Facebook page is all family photos from the south of France, or the Vineyard, or Bangkok, and charming things their children said?
Somewhere in the gap between status posting and the person in their room at night is life itself. So fiction is the right response, the right commentary, the right point to be making about who we are in these dangerously consuming media, in these easy addictive nano-connections.
It is not, alas, “The Sun Also Rises,” but Facebook is the novel we are all writing.
Katie Roiphe teaches at the Arthur L. Carter Journalism Institute at New York University. Her last book is “Uncommon Arrangements: Seven Marriages.”
- oo!
- scdsj
Tuesday, October 26, 2010
Twitter as stock market predictor
This ET article talks about research done to prove that Twitter updates are a good predictor of stock market.
Sunday, October 24, 2010
Social media marketing... 10 cases!!
Why Social Media Is Reinventing Activism
- The Power of One
- The Power of 1 Million
- More Loose Ties Lead to More Activists
- New Accountability
Saturday, October 23, 2010
Lawyers touting their wares using social media
http://www.ldnews.com/news/ci_16411982
Friday, October 22, 2010
Social Networks Dominate Online News Distribution - CNN News Study
Wednesday, October 20, 2010
Two Movements in Time
Is Social Media just a fad?
What happens in Vegas stays on: Facebook, Twitter, Orkut, Bebo, Flickr, YouTube and . . . etc
Number of years to reach 50 million users:
Radio - 38 years
TV - 13 years
Internet - 4 years
Ipod - 3 years
Facebook got to 100 million users in just 9 months.
All the signs point to the fact that the change has already happened, perhaps we have already forgotten what the world was like before social media.
The Rise of Crowdsourcing
Hot off the press!
http://www.technologyreview.in/blog/arxiv/25900/
An analysis of almost 10 million tweets from 2008 shows how they can be used to predict stock market movements up to 6 days in advance. Their extraordinary conclusion is that there really is a correlation between the Dow Jones Industrial Average and one of the GPOMS indices--calmness.
Elvis Costello uses Social Media to promote album online
British singer-songwriter Elvis Costello — who got his start in the days of early punk and new wave — is releasing a new album that he’ll be promoting through a variety of digital methods, including live concert streaming and a social networking-driven scavenger hunt.
Netnography: The Marketer's Secret Ingredient
This Article from the MIT Technology Review discusses how the soup people at Campbell's used anthropology online to derive powerful consumer insights by leveraging social media to relaunch their website 'Campbell's Kitchen'.
While focus groups, surveys, and econometric data models still rule the day, there are a few pioneers who are adding this secret ingredient to their recipes. Companies like American Express, Coca Cola, Daymon Worldwide, Beiersdorf (Nivea), BMW, Swarovski, Adidas, and Campbell's are already benefiting from netnography. They are learning to listen not only to the words of the social medium but to its deeper, and much more profound, cultural message.
Tuesday, October 19, 2010
The Dark Side of Web 2.0
Some experts warn about the downside of Enterprise 2.0 - click here to read more
Copyright infringements and a guide to web 2.0 etiquette
http://webtrends.about.com/od/web20/a/web20-copyright.htm
And perhaps the least of your worries, that one random comment or photograph posted by your friend and the damage that can result thereof;
http://www.huffingtonpost.com/mark-pasetsky/corporate-executives-bewa_b_766910.html
Monday, October 18, 2010
Honchos get trained in using social networking sites
“I never realised that one day I would be forced to learn how to tweet or post updates on Facebook and Orkut,” says A, adding, only half in jest: “I must admit it’s much tougher than drawing up sales strategy, making plans to enter new markets or understanding drug regulations.”
The Case For Social Media in Schools
A year after seventh grade teacher Elizabeth Delmatoff started a pilot social media program in her Portland, Oregon classroom, 20% of students school-wide were completing extra assignments for no credit, grades had gone up more than 50%, and chronic absenteeism was reduced by more than a third. For the first time in its history, the school met its adequate yearly progress goal for absenteeism.
At a time when many teachers are made wary by reports of predators and bullies online, social media in the classroom is not the most popular proposition. Teachers like Delmatoff, however, are embracing it rather than banning it. They argue that the educational benefits of social media far outweigh the risks, and they worry that schools are missing out on an opportunity to incorporate learning tools the students already know how to use.
What started as a Facebook-like forum where Delmatoff posted assignments has grown into a social mediacomponent for almost every subject. Here are the reasons why she and other proponents of educational social media think more schools should do the same.
Social Media at work
- 17 percent of companies report that they have investigated the posting of confidential, sensitive or private information to a social network, such as Facebook or LinkedIn.
- 10 percent have taken disciplinary actions against an employee who violated social networking policies in the past 12 months.
- 8 percent terminated an employee for violating a social networking policy.
- 45 percent are highly concerned about unauthorized information being posted on social networks.
Social network analysis softwares
"Social network analysis software is used to identify, represent, analyze, visualize, or simulate nodes (e.g. agents, organizations, or knowledge) and edges (relationships) from various types of input data (relational and non-relational), including mathematical models of social networks"
One such software orgnet, though paid , has given out lots of case studies on "Influence, Diffusion & Contagion" and "Organizations, Projects, & Teams".
Among the tools referred on the wiki, I would recommend to check out NodeXL a free Excel 2007 Add-in for network analysis and visualization.
Some more features of Wiki's with in organisation
Some of the features of Wiki used by my Client were :
1) Specific and clearly communicated location (wiki link) based on Project
2) Demarcated Roles and contact details of the team on the wiki
3) Calendar showing project deadlines, roadmaps
4) Minutes of the Meeting of past meetings
5) Past deliverable and its details in the form of presentations and Video
6) One place to get all the latest details about the project
Example : Daily deliverables, and Project status
Thus, reducing dependency on office laptop; by helping in getting access to details, documents, presentations independent of your location.
Sunday, October 17, 2010
Alexis Ohanian: How to make a splash in social media
Crowdfunding
http://www.economist.com/node/16909869?story_id=16909869
Saturday, October 16, 2010
The internet kills Gap's new logo
While they have accepted their mistake of not engaging the online community, they have defended the move of not crowd sourcing, saying "This wasn't the right project at the right time for crowdsourcing".
GAP is not the only victim of internet backlash - Tropicana and United Airlines faced backlash too. On the other end of spectrum are Doritos and Threadless.
What a waste of money and time for GAP - this is what not considering the impact of web2.0 can lead too!
Article: GAP -Social media
Video: A post-mortem
Consumer Behavior Meets Web 2.0 - Building the game layer on top of the world
Thursday, October 14, 2010
Mining social networks
Wednesday, October 13, 2010
Monday, October 11, 2010
Challenging Institutions (or Organizations?) through Web 2.0
So how would you categorize the following story? Fired for Complaining on Twitter, Employee Takes to Youtube. Is it Web 2.0 impacting an organization or this a precursor to something we can observe at the institutional level?