Today it is very easy and almost without cost, to share information with the masses. Information, opinions and comments made public via Web 2.0 tools are available for anyone to see forever. No geographic boundaries exist for your message, nor does it have any expiry date.
For these two reasons alone, it is important for any brand owner, to monitor what the public is saying about their brand in the social media space. Some thought should also be given to monitoring video and image sharing sites as well as traditional social networking ecosystems like twitter, facebook and blogs.
To read more about the other reasons to monitor the public sentiment about brands on social media click here.
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