Indian Wedding (and 3)

Finally... complete success :)

The wiki worked fine, my friends came all the way from Spain, and you can get some pics in my blog!

www.carlosalbert.net

Top 10 reasons for monitoring brands - Using Social Media

Today it is very easy and almost without cost, to share information with the masses. Information, opinions and comments made public via Web 2.0 tools are available for anyone to see forever. No geographic boundaries exist for your message, nor does it have any expiry date.

For these two reasons alone, it is important for any brand owner, to monitor what the public is saying about their brand in the social media space. Some thought should also be given to monitoring video and image sharing sites as well as traditional social networking ecosystems like twitter, facebook and blogs.

To read more about the other reasons to monitor the public sentiment about brands on social media click here.

Wiki 2.0 and a new social Wikia

In an interview with The Guardian’s Jemina Kiss, Wikipedia-founder Jimmy Wales talked about how he wants to make Wikia (and wikis in general) easier to manage and create, as well as how to get Wikia editors to stay and curate the wikis they started longer.

Please read the planned features for Wiki 2.0 here. Key highlights

• Integration of social tools to let users share their edits and contributions with friends
• Highlighting of top editors so readers can see who created the content and learn more about them
• Fan activity modules such as real-time streams, polls, top 10 lists, and achievement badges
• New opportunities for brands to get involved in the conversation with their fans

The "game mechanics" is being re-emphasized with the new launch.

Web 2.0 in action! (Part 2)

Do you remember the wiki created to coordinate my disperse friends on their trip to India...

www.indianwedding.wikispaces.com

Well... I can tell you now: It's been a great success!!!

There is currently a lot of information, and most of it posted by them! I was just asking direct questions and helping a little bit with the technicalities... But even after a while, one of the guys took charge of the "administration" so 90% have been done without my intervention.

I can now say that the wiki, for the purpose of organizing "disperse" people for a common goal (at least a leisure trip to India) is very useful. Even more, the wiki was also used as a platform to arrange "cyber-meetings" in order to buy the different tickets (hotel, plane, package tours, etc...)

Just for your curiosity (and for your jealousy), I'll describe their itinerary:

25 Nov: Arrival in Hyderabad

26 Nov: Trip to Anantapur (Spanish NGO)

28 Nov: Wedding in Hyderabad

29 to 3 Dec: Kerala tour

3 to 7 Dec: Taj Mahal and Delhi

Not bad eh?

Cheers!

Carlos

The Ultimate Guide: How to create a business social media strategy

Tweets, Re-tweets, promoted tweets, display advertisements or social networking sites, in case you are wondering how to pull all these into a Social media strategy for a business - Perhaps you should start here. Read more

Measuring & Tracking Social Media Activity

While all of us are rushing to measure Social Media Activity for projects, here's an article on how to go about doing it:
Social Media Analytics: How to Measure & track social media activity

It's still a novel field, and apart from Google, many sites offer the analytics services for a premium.

All the Best! :)

The Google Vision of Online Advertising

Google in its blog describes about its vision of the online advertising. Interesting read "The Future of Online Advertising"